From Texts and Venmo to a Real Business: The ATX Hoops Lab Story
How 6AI helped a local Austin basketball training business go from manual chaos to 5x revenue growth.
Roman Lubetzky
Co-Founder & CEO, 6AI · June 2026
ATX Hoops Lab was already doing something right. Elite youth basketball training in Austin, real coaches, real results. But the business behind it was running on fumes — cold outreach, manual signups, cash payments, and a constant back-and-forth of texts and calls just to book a single session.
That is where 6AI came in.
When we first connected with ATX Hoops Lab, the operation looked like this: coaches were spending hours every week chasing down clients manually. There was no central place to sign up, no way to pay online, and no system keeping track of who was coming in and when. Every new client meant a phone call. Every payment meant cash or a Venmo request. It worked — barely — but it had a ceiling.
We built them a clean, professional website with everything connected. Prospective clients could now find them, browse session types, sign up, and pay — all in one place. The site integrated directly with their email and scheduling system so bookings happened automatically and coaches always knew exactly what their week looked like. No more chasing. No more manual coordination.
The results were immediate.
ATX Hoops Lab went from $100 MRR to over $500 MRR and is still growing. More clients are finding them, converting faster, and the operational headache that used to eat hours every week is gone. The coaches can focus on what they are actually good at — developing players — instead of running a manual back office.
This is exactly what 6AI does for small businesses. ATX Hoops Lab did not need a massive overhaul or a six-figure tech budget. They needed the right systems, built properly, by people who know how to ship. We built it. It works. They grew.
If your business is still running on texts, calls, and Venmo — we should talk.
6aiatx.com