ATX Hoops Lab

ATX Hoops Lab is Austin's home for serious youth basketball development, training athletes from kindergarten through 9th grade.

Programs are built around fundamentals — ball handling, shooting mechanics, footwork, and basketball IQ — taught in small groups so every player gets real reps and real feedback.

6AI rebuilt their entire backend and modernized how the business operates — taking it from a basic setup to a fully functioning company with professional infrastructure for scheduling, payments, and player management.

The result is an organization that runs like a real company, freeing the coaches to focus on what they do best: developing players.