Entrepreneurial Stewardship of Austin
SEO and GEO on an existing site
We set up Search Console, Bing, and Analytics for ESA and added its events, course, and faculty as structured data that validates, all live within a week.
main pages re-read by Google within two days of our request, after the fixes went live
As of Oct 18, 2026 · Google Search Console, URL Inspection
Last updated
events valid in Search Console's Events report, none invalid
As of Oct 18, 2026 · Google Search Console, Events report
pages with our structured data pass the Schema.org validator with 0 errors and 0 warnings
As of Oct 18, 2026 · Schema.org validator
search and analytics accounts set up where ESA had none: Search Console, Bing Webmaster Tools, and Google Analytics
As of Oct 13, 2026 · Google Search Console, Bing Webmaster Tools, and Google Analytics
pages measured in Google Analytics, with Apply and RSVP clicks counted as key events
As of Oct 18, 2026 · Google Analytics
No Search Console, Bing Webmaster Tools, or Google Analytics, and event dates in the site's code that the Events page did not show.
Entrepreneurial Stewardship of Austin (ESA) is a 13-week, case-method entrepreneurship program in Austin based on the Acton MBA curriculum. Cory Older and Hugo Díaz co-founded it, and its founding cohort meets from February to May 2027. Its WordPress site was built by another developer before we started, and we do the SEO and GEO on it.
On October 12, Google's AI answer about the program cited only ESA's Instagram, not its own site, and gave no dates, tuition, or deadline.
ESA had no Search Console, Bing Webmaster Tools, or Google Analytics, so nothing recorded how people found it. The site's code also told search engines things the pages did not: an October 21 date the Events page did not show, and FAQ data that counted three audience cards as questions.
ESA's event dates, in the site's code
Before
October 21 and November 12
What the Events page's description and event data said at our October 12 audit. The page itself showed October 28 and November 12.
After
October 28 and November 12
Live October 13. Search Console's Events report shows both events as valid and none invalid.
The homepage's FAQ data
Before
Two blocks, one of them three audience cards
At our October 12 audit, one of the homepage's two FAQ blocks counted “The Aspiring Entrepreneur”, “The Founder or Operator”, and “The Intrapreneur” as questions.
After
One block: ESA's six real questions
From the time commitment to the application deadline. Live October 13, with 0 errors in the Schema.org validator on October 18.
What ESA could measure
Before
Nothing set up
No Search Console, Bing Webmaster Tools, or Google Analytics at our October 12 audit. ESA's team confirmed there was no Search Console.
After
Search Console, Bing, and Analytics
Set up October 13, with ESA's team as owners of Search Console and administrators of Analytics. Apply and RSVP clicks count as key events from October 18.
01 · Measurement
Verified on October 13, with the sitemap submitted and ESA's team added as owners, so the data is theirs. Linked to Google Analytics on October 16.
Verified on October 13, with the sitemap and the five main pages submitted.
Live on all seven pages since October 13, with ESA's team as administrators.
A click on Apply, or on Reserve a Seat for either event, sends an event to Analytics. Live October 17, and counted as key events from October 18.
02 · Structured data
The Entrepreneur's Table lunch on October 28 and a mock case class on November 12, each with its date, time, free admission, and ESA as organizer. Live October 13.
Course data on the Program page with the 2027 schedule, all four tuition tiers, and the nine instructors. Live October 17.
Every faculty member, both co-founders included, as a person linked to ESA. Live October 17.
The homepage's FAQ data now carries ESA's six real questions, from the time commitment to the application deadline, and no longer counts three audience cards as questions. Live October 13.
03 · On the site
A plain sentence on the homepage that names Entrepreneurial Stewardship of Austin in full and says what it is, in wording Cory approved. Live October 13.
The Events page's description for search results now names the October 28 lunch and the November 12 class. Live October 13.
The title and description written for Google's results now say the Program page is based on the Acton MBA curriculum, in wording Cory approved. Live October 18, with nothing visible on the page changed.
The footer's WhatsApp link had no country code, so it dialed the wrong country. Fixed October 13.
A finished migration tool and a smooth-scrolling plugin, turned off on October 13.
04 · Getting it read
We asked Google to re-read the five main pages on October 16 and 17, and it had read all five by the night of October 17. Four had last been read on September 25 or 26.
The five main pages submitted to Bing again on October 17 and sent through IndexNow on October 18.
A baseline on October 13, then runs on October 16 and 18 that repeat its checks on Google, Bing, ChatGPT, Perplexity, and Google's AI answers, each compared with the baseline.
ESA hires us, and we audit esaustin.org.
Search Console, Bing, and Analytics go live, with the event data, the Events description, the FAQ data, and the homepage sentence. 6AI Analytics records the baseline.
The first 6AI Analytics run. We ask Google to re-read four of the five main pages, and Search Console detects both events as valid.
Course data, the faculty entries, and Apply and RSVP click tracking go live. We ask Google to re-read the Apply page, and by that night it has re-read all five main pages.
The second 6AI Analytics run, with 0 errors from the Schema.org validator. Apply and RSVP clicks count as key events, and the Program page's Acton MBA title goes live with Cory's OK.
Every result carries the date it was true and where it came from, so you can check it.
Google re-read all five main pages on October 16 and 17, within two days of our request. Four had last been read on September 25 or 26.
Oct 18, 2026 · Google Search Console, URL Inspection
Search Console's Events report shows two valid events and none invalid: The Entrepreneur's Table lunch on October 28 and the November 12 class, from the event data we added. Google detected them on October 16.
Oct 18, 2026 · Google Search Console, Events report
The Schema.org validator found 0 errors and 0 warnings on the Home, Program, Faculty, and Events pages, across the course, the nine faculty entries, both events, and the FAQ.
Oct 18, 2026 · Schema.org validator
Google Analytics records all seven pages, and clicks on Apply and on each event's Reserve a Seat button count as key events from October 18.
Oct 18, 2026 · Google Analytics
Each of these is one run on one date. Answers vary between runs, so we call them checks, not rankings.
Asked
“Is there a case-method entrepreneurship program in Austin like the Acton MBA?”
Named Entrepreneurial Stewardship of Austin (ESA) by its full name as an Acton-style, case-method program in Austin, and cited esaustin.org/apply/ and /program/. It gave the same name on October 16.
“explicitly built on the Acton MBA curriculum”
Captured from the live site on October 18, 2026.
Tell us what you sell and where, and we will show you how you come up on Google and in ChatGPT today.