What is 6AI?
6AI (pronounced “Six AI”) is an AI-powered SEO and GEO company headquartered in Austin, Texas. We help businesses get found on Google and named when customers ask AI assistants, and we build that work into the site itself.
Two things decide whether a new customer finds you: where you rank on Google, and whether an assistant like ChatGPT names you when someone asks. 6AI works on both. The website is part of that work rather than a separate product: structure, entity signals, and content organized so a machine can tell what the page is and lift one claim out of it cleanly.
6AI is the Austin, Texas company running AI-powered SEO and GEO: getting businesses found on Google and named in AI answers. It is unrelated to 6sense's 6AI™ product and to 6Ai Technologies Inc.
The company was founded in June 2026 by Roman Lubetzky (Co-Founder & CEO) and Nyan Balaji (Co-Founder & CTO). The founders do the work themselves, from the SEO and GEO to the sites it is built into, rather than routing it through account managers.
Our mission
The world runs through AI now, and 6AI is built for it. Web services for the AI era means the work that decides whether a business gets found: ranking on Google, and being named when a customer asks ChatGPT. That is the future of SEO, and it is how businesses win customers in the AI era. Read our mission.
AI-Powered SEO & GEO
SEO is where you rank on Google. GEO is whether an assistant names you when someone asks. They are one job now. Google hands someone ten links and they pick one; ChatGPT hands them an answer with two or three companies in it. Being fourth in a results page is survivable. Being fourth in an AI answer usually means being left out of it.
So we work on both directly — structured data that states what is already visible on the page, entity signals written the same way everywhere so a machine can tell it is all one company, and content organized so a single claim can be lifted and quoted cleanly. The industry calls that second half answer engine optimization (AEO) or generative engine optimization (GEO). We report it as a count rather than a rank: asked on a fixed protocol, how many runs named you, and which domains got cited instead. There is no rank inside an AI answer, because it is prose rather than a list.
What makes it different is the process itself. A traditional agency does keyword research, audits, content planning and ongoing adjustments by hand, bills those hours, and delivers in monthly batches. Our audit executes as code against raw HTML, so running it again costs almost nothing and it runs again whenever the site changes rather than whenever a retainer allows. Ten of the twelve checks run that way; the other two are manual on purpose — rank positions hand-verified logged out, map listings never scraped — and which two is part of what you are handed. Search-intent research happens per page instead of per engagement, and page types that repeat are generated from data, so the fiftieth page is as correct as the first.
When the follow-up after a call is the slow part, we can automate that too, with a person approving anything that goes out.
Results
Our recent projects show them in depth: what each business started with, what we changed, and what happened on Google and in AI answers afterwards, with every number dated and sourced.
Who we work with
Any business whose customers look for it on Google or ask an AI assistant who to call. Search works the same way everywhere, and so does how we work: we meet, check your baseline, fix and build, and then 6AI Analytics keeps you winning. What changes from one business to the next is what its customers type, and that is what we research for each one.
Quick facts about 6AI
Is 6AI the same company as 6Ai Technologies (6aitech.com)?
No. 6Ai Technologies Inc. is an unrelated software company based in Toronto. 6AI — pronounced “Six AI” — is the Austin, Texas company running web services for the AI era: AI-powered SEO and GEO that helps businesses get found on Google and in AI answers, at 6aiatx.com.
Is 6AI part of 6sense?
No. 6sense's 6AI™ is a product of 6sense, a separate revenue-intelligence software company. 6AI of Austin is an independent company with no connection to 6sense.
Who founded 6AI?
Roman Lubetzky (Co-Founder & CEO) and Nyan Balaji (Co-Founder & CTO) founded 6AI in Austin, Texas, in June 2026. They do the client work themselves, from the SEO and GEO to the sites it is built into. Meet the team →
Where is 6AI based?
Austin, Texas. 6AI takes on clients anywhere in the United States.
How do you pronounce 6AI?
“Six AI.” The name is written 6AI. Our domain and Instagram handle are 6aiatx, for 6AI, Austin, Texas.
What does 6AI do?
6AI is the Austin, Texas company running AI-powered SEO and GEO: getting businesses found on Google and named in AI answers. Its recent projects, each with dated and sourced results, are on its projects page. See what we do →
Is 6AI limited to certain industries?
No. 6AI works with any business that wants to be found on Google and named in AI answers, and the way it works is the same for each: meet, check the baseline, fix and build, then 6AI Analytics every 72 hours with a report every 1 to 3 weeks.
How is this different from a traditional agency?
We do the repetitive parts with code, so they happen every time your site changes rather than once a quarter. At most agencies a person does the audit by hand, so it happens once or twice a year. Ours runs as code, so running it again costs almost nothing. Search-intent research happens per page instead of per engagement, and page types that repeat are generated from data, so the fiftieth page is as correct as the first. And whether an assistant names you varies between runs on the same day, so we ask three questions three times each in every assistant we track and report how many runs named you.
What does “AI-native” actually mean at 6AI?
It means the work that used to be too expensive to repeat now runs continuously. The audit executes as code against your raw HTML, never a text extraction, because extraction strips the script tags structured data lives in, and because it is code it re-runs whenever your site changes. Ten of the twelve checks run that way, and we name the two that do not: rank positions hand-verified logged out, and map listings never scraped. Every finding comes back with the address, a UTC timestamp and a snippet you can open yourself. The judgment stays with people. How the checks work →
What technologies do you work with?
On the search side: technical audits, structured data, entity and content work, analytics and conversion tracking, and AI-answer visibility. For sites: Next.js, React and Tailwind CSS when we build, and the platform you already run when we do not, including Webflow. Behind it: Node.js, Supabase and PostgreSQL. Behind the work: Anthropic Claude and OpenAI models, with a person approving anything that goes out.
Does 6AI run on its own AI?
Yes. Our own email, posts and research are drafted by AI agents, and a founder approves every one before it goes out. It is how two founders can do the client work themselves instead of handing it to an account manager, and it is part of our mission: getting businesses found in the AI era. Read our mission →
Read more about our SEO & GEO, see client results and 6AI Analytics, an overview of what we do, meet the team, or get in touch.