Build or Break
SEO and GEO inside a finished Webflow site
We made a finished Webflow site readable to search and gave every episode a transcript page, which Perplexity quoted in a check on October 1.
site-wide rise in citations inside AI answers after launch
As of Sep 17, 2026 · Google Search Console
Last updated
episode pages are the first Google result for their guest's name with “build or break”
As of Oct 1, 2026 · Checked on Google
average Google position of the show's hub page
As of Sep 17, 2026 · Google Search Console
17 days from Aug 29, 12 after launch
of the people who see the hub click it, against 1.7% across the rest of the site
As of Sep 17, 2026 · Google Search Console
17 days from Aug 29, 12 after launch
average Google position of the episode pages, up from 8.1
As of Sep 22, 2026 · Google Search Console
Aug 28–Sep 9 against Sep 10–Sep 22, 2026
Searching for the host's podcast used to return other people's shows.
Build or Break is a weekly interview podcast that launched on September 3, 2026 with three episodes. We were hired in late August to make it findable. The site was already built in Webflow, the design was finished and the launch date was fixed, so the job was everything search needs that a finished design does not give you.
At our audit on August 29 the show's name appeared zero times as text on its own page. It existed in the logo and in images, all with empty alt text. The page title was “Podcast Episodes”. There was no sitemap, no canonical tags, no share image and no structured data, and 42 article URLs from an old WordPress site returned errors.
A search for the host's podcast mostly returned other shows he had guested on. A page that never states its own subject in text gives a search engine nothing to match.
The hub's title on Google
Before
Podcast Episodes
At the audit, August 29, 2026.
After
Build or Break | A Podcast Hosted By Daniel Lubetzky
Live on October 1, 2026.
A search for “daniel lubetzky podcast”
Before
Other people's shows
August 29, 2026, with Build or Break nowhere on the page.
After
The show's own hub, first
October 1, 2026, above Spotify and Apple Podcasts.
01 · Inside the finished design
The show's name and the host in text a crawler can read, the logo labelled, and a title that says what the page is.
A title and description written for each page, self-referencing canonicals, share tags and a live sitemap, without touching the design.
buildorbreak.com, www.buildorbreak.com and buildorbreakpod.com all 301 to the show's hub.
02 · A page per episode
A Webflow template with the guest's name in the title, a summary, 14 to 25 timestamped chapters, the guest's bio, the trailer, every platform link and the full transcript: 11,000 to 16,000 words of searchable text a page. Six are live.
Each chapter title names the idea discussed, so an answer engine can cite the exact moment, and ChatGPT did.
03 · A weekly pipeline
From episode four on, each page is built from the transcript the team drops into a shared tracker, with its platform links fetched for it, and staged through Webflow's API as a draft.
Publishing touches the one episode, never the whole site, and then checks the title, description, sitemap and hub. On September 15 it caught a dead video button about an hour after the page went up.
Search reports at week one and week three, and a ChatGPT citation sweep on September 9.
Audit: the name nowhere in text, no sitemap, 42 dead URLs.
Launch, with three episode pages.
ChatGPT cites an episode page by the chapter title we wrote.
The weekly pipeline's first live run catches a dead video button.
Search Console results published.
Six episode pages live. Checked on Google and in AI answers.
Every result carries the date it was true and where it came from, so you can check it.
Site-wide, citations inside AI answers rose 118% after launch. The podcast pages drew roughly a quarter of all the times Google's AI answers cited the site, from four pages out of thirty-two.
Sep 17, 2026 · Google Search Console
The hub page we reworked sits at an average Google position of 3.8, and 11.0% of the people who see it click through, against 1.7% across the rest of the site.
Sep 17, 2026 · Google Search Console
On the show's own name the hub is the first result, at position 1.1, and more than a third of the people who see it click it.
Sep 17, 2026 · Google Search Console
The hub takes 49% of every click the site receives, 54% counting the three launch episode pages.
Sep 17, 2026 · Google Search Console
The episode pages moved from an average position of 8.1 to 5.9, and their clicks rose 38%, comparing Aug 28–Sep 9 with Sep 10–Sep 22.
Sep 22, 2026 · Google Search Console
“build or break podcast” returns the hub as the first result, above YouTube, Facebook and Bloomberg.
Oct 1, 2026 · Checked on Google
“daniel lubetzky podcast” returns the hub first, above Spotify and Apple Podcasts. On Aug 29 the same search returned other people's shows.
Oct 1, 2026 · Checked on Google
Five of the six episode pages are the first result for their guest's name with “build or break”: Kevin O'Leary, Chris Paul, Kendra Scott, Andrew Yang and Steven Bartlett, whose page got there about two days after it went live.
Oct 1, 2026 · Checked on Google
Each of these is one run on one date. Answers vary between runs, so we call them checks, not rankings.
Asked
“On the Build or Break podcast, what did Kevin O'Leary say about the valley of death?”
Answered from the episode and cited the Kevin O'Leary page for all three paragraphs, quoting the transcript word for word.
“You're going to go down into the valley of death”
Asked
“On the Build or Break podcast, what did Kevin O'Leary say about the valley of death?”
Answered from the episode itself and cited two sources, both pages we worked on: the Kevin O'Leary episode page and the show's hub.
Asked
“build or break podcast”
Walked through the first five episodes with the show's own site as the source, in wording that follows the episode titles we wrote.
“from a failed hat company to a billion-dollar brand”
Asked about
What a guest had said about a specific idea
Cited the Kevin O'Leary page by the chapter title we wrote, and named the chapter and its timestamp. That title exists in one place on the internet.
“Every startup's valley of death and Steve Jobs' signal-vs-noise rule”
Captured from the live site on October 1, 2026.
Tell us what you sell and where, and we will show you how you come up on Google and in ChatGPT today.