Industries we work in
Search works the same way everywhere, and that part is not industry knowledge. What is industry knowledge is knowing which query a customer actually types, which page type answers it, and what has to be on that page before an assistant will quote it rather than summarize around it. Get that wrong and a quarter goes into pages nobody was looking for. These six run in order of how much work is behind them, each page says how deep it goes, and we add new industries all the time.
Property Management
Getting found by owners on Google and in AI answers, measured in enquiries and doors.
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Media & Entertainment
Every show and episode on its own page, found on Google and quoted in AI answers.
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Finance
What a referral finds when they look up your firm, on Google and in AI answers, written for your compliance review.
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Sports & Recreation
Every program and location easy to find, and easy to register for.
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Law Firms
Helping small firms get found on Google and named when clients ask ChatGPT for a lawyer, with copy written to the Texas advertising rules.
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Tutoring & Education
A page for every subject you teach, tutors with their credentials in the text, and booking one tap away.
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One foundation, adapted per market
What carries across every industry is the part that is engineering: one indexable page per thing worth finding, structured data that matches what is visible, a site fast enough that nobody leaves before it renders, and entity signals stated in the same words everywhere — because a company that describes itself three ways is harder for a machine to resolve into one company. That part is written up in full on our SEO and GEO page.
What is researched fresh each time is the demand. Which searches a customer in this market actually runs, what they evaluate before making contact, which page type answers the question, and what has to be true of that page before an assistant will quote it rather than summarize around it. That research is why these pages read differently from each other rather than the same page with the nouns swapped.
This list keeps growing, and we add new industries all the time. One gets a page here when the work behind it is real enough to write a useful page about, which is why law firms and education arrived after the research behind them did. Several markets are further along than this page shows and will get their own page when there is something worth reading on it.
So the absence of your industry means very little. The foundations are the same everywhere, and the research that makes a page like these is the first phase of the work rather than a prerequisite for it — tell us about your market and we will say honestly whether we are the right people for it.
Questions about our industries
Do you work outside the industries listed here?
Yes. These are the markets we focus on, each page says how much work is behind it, and we add new industries all the time. The underlying systems are not industry-specific: a website is judged by the same technical standards everywhere, and search works the same way everywhere. What changes by industry is which query a customer actually types and which page type answers it. Tell us about your market →
Why does industry specialization matter if search works the same everywhere?
Because knowing the mechanics is not the same as knowing the demand. The technical work — structure, structured data, performance, entity clarity — genuinely transfers. What does not transfer is knowing that owner searches and tenant searches are worth different amounts, or that a founder's name plus the word “interview” is job-applicant intent rather than audience intent. That kind of thing is learned per market, and getting it wrong wastes a quarter.
How deep is the work behind each of these pages?
It varies, and each page says so. The pages run in order of how much work is behind them: property management, media, finance, sports, then law firms and education, the two newest. We would rather tell you which is which than present six pages of equal confidence and let you find out later, for the same reason our audits carry the URL and date behind every finding instead of a single score.
Can you work in a market you haven't worked in before?
Usually, and the honest answer is that the first phase costs more attention. We start by researching how customers in that market actually search, what they evaluate before they make contact, and which page types the current leaders rank with — then we build against that rather than against a template. If we do not think we can do it well, we say so.
Not sure we know your market?
Tell us what you sell and where, and we will say honestly whether we are the right fit.