Where we go deepest
Search works the same way everywhere — that part is not industry knowledge. What is industry knowledge is knowing which query a customer actually types, which page type answers it, and what has to be on that page before an assistant will quote it rather than summarise around it. Get that wrong and a quarter goes into pages nobody was looking for. These four are where we have gone deepest, and each page says how deep it goes.
Property Management
Owner acquisition, doors under management, and the operational work behind both.
Read the page →
Media & Entertainment
Shows, catalogues and the words inside them — found in search, quoted in AI answers.
Read the page →
Finance
Credibility, clarity and correct representation — inside the rules that apply to your firm.
Read the page →
Sports & Recreation
Programs, locations and seasons — findable, consistent, and easy to register for.
Read the page →
One foundation, adapted per market
What carries across every industry is the part that is engineering: one indexable page per thing worth finding, structured data that matches what is visible, a site fast enough that nobody leaves before it renders, and entity signals stated in the same words everywhere — because a company that describes itself three ways is harder for a machine to resolve into one company.
What is researched fresh each time is the demand. Which searches a customer in this market actually runs, what they evaluate before making contact, which page type answers the question, and what has to be true of that page before an assistant will quote it rather than summarise around it. That research is why these pages read differently from each other rather than the same page with the nouns swapped.
This list is expanding. We add an industry here when the work behind it is real enough to write a useful page about — not when we decide we would like the business, which is the order most agencies do it in. Several markets are further along than this page shows and will get their own page when there is something worth reading on it.
So the absence of your industry means very little. The foundations are the same everywhere, and the research that makes a page like these is the first phase of the work rather than a prerequisite for it — tell us about your market and we will say honestly whether we are the right people for it.
Industries — questions we get
Do you work outside the industries listed here?
Yes. These are the markets we know best and where we have done the most work, which is why they get their own pages. The underlying systems are not industry-specific: a website is judged by the same technical standards everywhere, search works the same way everywhere, and repetitive work is repetitive work in any business. What changes by industry is which query a customer actually types and which page type answers it. Tell us about your market →
Why does industry specialization matter if search works the same everywhere?
Because knowing the mechanics is not the same as knowing the demand. The technical work — structure, structured data, performance, entity clarity — genuinely transfers. What does not transfer is knowing that owner searches and tenant searches are worth different amounts, or that a founder's name plus the word “interview” is job-applicant intent rather than audience intent. That kind of thing is learned per market, and getting it wrong wastes a quarter.
How deep is the work behind each of these pages?
It varies, and each page says so. Property management is the deepest by a wide margin. The others are newer. We would rather tell you which is which than present four pages of equal confidence and let you find out later — the same reason our audits carry the URL and date behind every finding instead of a single score.
Can you work in a market you haven't worked in before?
Usually, and the honest answer is that the first phase costs more attention. We start by researching how customers in that market actually search, what they evaluate before they make contact, and which page types the current leaders rank with — then we build against that rather than against a template. If we do not think we can do it well, we say so.