ChatGPTSingle run · Oct 12, 2026
Asked
“Which locally owned landlords own retail shopping centers in Austin Texas?”
Listed Danly Properties first among Austin's locally owned retail landlords and linked danlyproperties.com.
Recent projects · Commercial real estate
Danly Properties
Site rebuild, SEO and GEO
Eighteen buildings Google could not see, each with a page of its own
We rebuilt the site in ten days. Searches for the buildings now land on Danly's own pages, and in a check on October 12, Google's AI mode named Danly as an owner and cited its page.
17 of 22
ranking pages on page one of Google, six of them in the top five
As of Sep 17, 2026 · Google Search Console
Last updated
The numbers
What changed for Danly Properties
60%
of the site's non-brand clicks went to the new property pages in the latest full week, 41% across the whole period
As of Sep 17, 2026 · Google Search Console
Search Console data from Aug 22, 2026
162
different searches the property pages appear in, at an average position of 7.9
As of Sep 17, 2026 · Google Search Console
Search Console data from Aug 22, 2026
18
property pages, each at its own URL, where there had been one page
As of Oct 12, 2026 · Checked on the live site
10 days
from the first commit to the finished build
As of Aug 31, 2026 · Project repository
Real searches
Searches that never named Danly Properties, and found it
Each is a search we ran on the date shown, worded the way a customer would ask it, with what came up and the page it found. AI answers change from run to run.
Searched on Google
7301 Burnet Rd
Danly Properties1st on Google
danlyproperties.com/properties/7301-burnet
The only owner or landlord on the page.
Checked Oct 12
Searched on Google
Rock Creek Plaza Round Rock
Danly Properties1st on Google
danlyproperties.com/properties/rock-creek-plaza
Checked Oct 12
Asked ChatGPT
Which locally owned landlords own retail shopping centers in Austin Texas?
Danly PropertiesNamed first by ChatGPT
danlyproperties.com
Top of its list of Austin's locally owned landlords, linking danlyproperties.com.
Single check · Oct 12
Asked Perplexity
Which locally owned landlords own retail shopping centers in Austin Texas?
Danly PropertiesNamed first by Perplexity
danlyproperties.com
Ahead of three other local landlords, naming 7301 Burnet and Corners Shopping Center.
Single check · Oct 6
Searched on Google
Belterra Village shopping center
Danly PropertiesPage one of Google
danlyproperties.com/properties/belterra-village
8th in our latest check.
Checked Oct 12
Checked on Google, in ChatGPT and in Perplexity, Oct 6, 2026 to Oct 12, 2026. AI answers vary between runs, so each is a single check.
Where it started
The problem
Eighteen buildings, and search engines saw a single page that read “Property Not Found”.
Danly Properties has owned and operated commercial real estate in Austin since 1990: retail centers, office, mixed-use and land, eighteen properties across Central Texas. They came to us in August 2026 for a website refresh and search work. We rebuilt the site instead.
Every property lived behind a single URL, with the property chosen by the part of the address after the #. That part never reaches the server, so a search engine reading the site saw one page eighteen times, and the page it saw said “Property Not Found”.
Old URLs from an earlier version of the site had ranked and were returning errors. On phones the menu covered its own close button, and the tenant page led nowhere. No amount of keyword work fixes a structure like that, so the structure changed first.
Before and after
What it looked like, and what it looks like now
What a search engine could read
Before
danlyproperties.com/property.html#…
One address for every property. The part after the # never reaches the server, so search saw one page, reading “Property Not Found”.
After
danlyproperties.com/properties/7301-burnet/
One of 18 addresses like it, one per building, each with its own title, structured data and place in the sitemap.
The eighteen pages that exist now
- 1890 Ranch Pads
- 7301 Burnet
- Aldrich Street at Mueller
- Belterra Village
- Corners Shopping Center
- Corners II
- Edge Eleven
- Lake Creek Square
- Plaza 183
- Rock Creek Plaza
- Synergy Plaza
- The Forum
- Warby Parker at SoCo
- Wonder World Plaza
- Smile Doctors Temple
- Buda land
- Cedar Park land
- E 51st Street land
Site rebuild, SEO and GEO
What we did
01 · Structure
A real page for every building
18 property pages, each at its own /properties/ address and generated from one data file, so the last is as correct as the first: Danly's own photography, an overview, tenants, leasing contacts, related properties and, on 12, a current flyer.
Rebuilt in Danly's own look
Page by page, in the palette and type taken from Danly's logo, with the homepage as a contact sheet of their own center photographs.
A redirect for everything that ranked
Every old URL that still ranked got a 301 to its replacement, and old # links forward to the new pages.
The fixes the audit found
The phone menu no longer covers its own close button, the dead tenant page became six working tenant services, and phone links carry a country code.
02 · Structured data
Two blocks on every property page
A ShoppingCenter or Place plus breadcrumbs, naming the owner and the leasing phone on all 18, the street address on 15 and the tenants on 7.
Addresses from the owner
We collected street addresses from Danly for 15 of the 18. The other three are raw land, where a city is the honest level of precision.
A title and description per page
Each page has its own title, description, canonical and share card, and sits in the sitemap.
03 · Speed and measurement
Lighter, faster-loading pages
Every hero image preloads, oversized images were cut down, images below the fold load lazily, and the HTML is never served stale from a cache.
Measured in leasing actions
Search Console set up, and analytics counting the three things a leasing business is paid for: a flyer download, a phone tap and an email click.
Push to deploy
A push to the repository is live in about 30 seconds, which is what lets us promise any edit inside 48 hours.
Timeline
First commit and push-to-deploy. Search Console set up.
The property pages go up, center by center.
Owner street addresses in the structured data. Ten days, 42 commits.
Search Console results published.
Checked again on Google and in AI answers.
Checked again: 7301 Burnet and Rock Creek Plaza first on Google for their own searches.
Results
The results
Every result carries the date it was true and where it came from, so you can check it.
17 of the site's 22 ranking pages sit on page one of Google, six of them in the top five, for searches about specific addresses and center names.
Sep 17, 2026 · Google Search Console
The property pages started at zero and now appear across 162 different searches at an average position of 7.9, with daily appearances nearly doubling between their first week and the most recent three days.
Sep 17, 2026 · Google Search Console
Set aside the people typing the company's name and the property pages take 41% of the site's clicks, rising to 60% in the most recent full week. Every one of those is somebody searching for a building.
Sep 17, 2026 · Google Search Console
A search for “7301 Burnet Rd” shows Danly's 7301 Burnet page as the first result, the only owner or landlord result there.
Oct 12, 2026 · Checked on Google
“Rock Creek Plaza Round Rock” shows the Rock Creek Plaza page as the first result.
Oct 12, 2026 · Checked on Google
“Belterra Village shopping center” shows the Belterra Village page on page one.
Oct 12, 2026 · Checked on Google
All 18 property pages are live and in the sitemap, and each carries two blocks of structured data that parse.
Oct 12, 2026 · Checked on the live site
Old URLs that ranked now 301 to their new pages, so a link to /7301-burnet/ lands on /properties/7301-burnet/.
Oct 12, 2026 · Checked on the live site
Seen in AI answers
When people ask AI about Danly Properties
Each of these is one run on one date. Answers vary between runs, so we call them checks, not rankings.
PerplexitySingle run · Oct 6, 2026
Asked
“Which locally owned landlords own retail shopping centers in Austin Texas?”
Listed Danly Properties first among Austin's locally owned retail landlords, ahead of three others, named 7301 Burnet and Corners Shopping Center, and cited danlyproperties.com.
Google AI ModeSingle run · Oct 12, 2026
Asked
“Who owns Belterra Village, and who to contact about leasing”
Named Danly Properties as the owner of the retail at Belterra Village, cited the Belterra Village page we built, and took the leasing contacts from it.
“Danly Properties owns the retail components at Belterra Village”
PerplexitySingle run · Oct 6, 2026
Asked about
Who owns Belterra Village, and who to contact about leasing
Credited Danly, cited the Belterra Village page we built, and took the leasing contacts from it.
“owned by Danly Properties”
On screen
The site, at desktop and phone width
Captured from the live site on October 1, 2026.
What's next
The work from here
- The next gain is the click rather than the position. Sharpening the titles and descriptions on the pages Google already shows most turns attention that is being won into visits.
- After that it is GEO: more depth on each property, entity and citation building, and tracking where AI answers mention Danly and where they do not yet.
Want results like this?
Tell us what you sell and where, and we will show you how you come up on Google and in ChatGPT today.