Danly Properties
Site rebuild, SEO and GEO
We rebuilt the site in ten days. Searches for the buildings now land on Danly's own pages, and in checks on October 1, Google's AI mode and Perplexity credited Danly with them.
ranking pages on page one of Google, six of them in the top five
As of Sep 17, 2026 · Google Search Console
Last updated
of the site's non-brand clicks went to the new property pages in the latest full week, 41% across the whole period
As of Sep 17, 2026 · Google Search Console
Search Console data from Aug 22, 2026
different searches the property pages appear in, at an average position of 7.9
As of Sep 17, 2026 · Google Search Console
Search Console data from Aug 22, 2026
property pages, each at its own URL, where there had been one page
As of Oct 1, 2026 · Checked on the live site
from the first commit to the finished build
As of Aug 31, 2026 · Project repository
Eighteen buildings, and search engines saw a single page that read “Property Not Found”.
Danly Properties has owned and operated commercial real estate in Austin since 1990: retail centers, office, mixed-use and land, eighteen properties across Central Texas. They came to us in August 2026 for a website refresh and search work. We rebuilt the site instead.
Every property lived behind a single URL, with the property chosen by the part of the address after the #. That part never reaches the server, so a search engine reading the site saw one page eighteen times, and the page it saw said “Property Not Found”.
Old URLs from an earlier version of the site had ranked and were returning errors. On phones the menu covered its own close button, and the tenant page led nowhere. No amount of keyword work fixes a structure like that, so the structure changed first.
What a search engine could read
Before
danlyproperties.com/property.html#…
One address for every property. The part after the # never reaches the server, so search saw one page, reading “Property Not Found”.
After
danlyproperties.com/properties/7301-burnet/
One of 18 addresses like it, one per building, each with its own title, structured data and place in the sitemap.
The eighteen pages that exist now
01 · Structure
18 property pages, each at its own /properties/ address and generated from one data file, so the last is as correct as the first: Danly's own photography, an overview, tenants, leasing contacts, related properties and, on 12, a current flyer.
Page by page, in the palette and type taken from Danly's logo, with the homepage as a contact sheet of their own center photographs.
Every old URL that still ranked got a 301 to its replacement, and old # links forward to the new pages.
The phone menu no longer covers its own close button, the dead tenant page became six working tenant services, and phone links carry a country code.
02 · Structured data
A ShoppingCenter or Place plus breadcrumbs, naming the owner and the leasing phone on all 18, the street address on 15 and the tenants on 7.
We collected street addresses from Danly for 15 of the 18. The other three are raw land, where a city is the honest level of precision.
Each page has its own title, description, canonical and share card, and sits in the sitemap.
03 · Speed and measurement
Every hero image preloads, oversized images were cut down, images below the fold load lazily, and the HTML is never served stale from a cache.
Search Console set up, and analytics counting the three things a leasing business is paid for: a flyer download, a phone tap and an email click.
A push to the repository is live in about 30 seconds, which is what lets us promise any edit inside 48 hours.
First commit and push-to-deploy. Search Console set up.
The property pages go up, center by center.
Owner street addresses in the structured data. Ten days, 42 commits.
Search Console results published.
Checked again on Google and in AI answers.
Every result carries the date it was true and where it came from, so you can check it.
17 of the site's 22 ranking pages sit on page one of Google, six of them in the top five, for searches about specific addresses and center names.
Sep 17, 2026 · Google Search Console
The property pages started at zero and now appear across 162 different searches at an average position of 7.9, with daily appearances nearly doubling between their first week and the most recent three days.
Sep 17, 2026 · Google Search Console
Set aside the people typing the company's name and the property pages take 41% of the site's clicks, rising to 60% in the most recent full week. Every one of those is somebody searching for a building.
Sep 17, 2026 · Google Search Console
A search for “7301 Burnet Rd” shows Danly's 7301 Burnet page on page one, the only owner or landlord result there.
Oct 1, 2026 · Checked on Google
“Rock Creek Plaza Round Rock” shows the Rock Creek Plaza page on page one, with the description we wrote as its snippet.
Oct 1, 2026 · Checked on Google
“Belterra Village shopping center” shows the Belterra Village page on page one.
Oct 1, 2026 · Checked on Google
All 18 property pages are live and in the sitemap, and each carries two blocks of structured data that parse.
Oct 1, 2026 · Checked on the live site
Old URLs that ranked now 301 to their new pages, so a link to /7301-burnet/ lands on /properties/7301-burnet/.
Oct 1, 2026 · Checked on the live site
Each of these is one run on one date. Answers vary between runs, so we call them checks, not rankings.
Asked
“Which locally owned landlords own retail shopping centers in Austin Texas?”
Listed Danly Properties first among Austin's locally owned retail landlords, ahead of three others, named 7301 Burnet and Corners Shopping Center, and cited danlyproperties.com.
Asked
“who owns the shopping center at 7301 Burnet Rd in Austin”
Answered that Danly Properties owns and operates 7301 Burnet, named tenants from the page, and cited the 7301 Burnet page we built.
Asked about
Who owns Belterra Village, and who to contact about leasing
Credited Danly, cited the Belterra Village page we built, and took the leasing contacts from it.
“owned/operated by Danly Properties”
Captured from the live site on October 1, 2026.
Tell us what you sell and where, and we will show you how you come up on Google and in ChatGPT today.